I have been designing digital and physical goods my whole adult life.  Been doing it in actual tech jobs since 2006 - as Industrial Designer, Games Designer, UX Designer, Product Designer and Design Manager.

 

My passion has always been solving complex problems and turning them to simple, usable and delightful products. 

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For the past 18 years I have been working with some of the largest product companies in the world such as Meta (Facebook), Sisco, Gett and others. I built and led product design teams and shipped products for hundreds of millions of people around the world. I have been working and leading teams within different industries such as Transportation (Gett - launching and scaling taxi services), Financial Technologies (Meta Fintec - a financial platform for transactions across Instagram, WhatsApp and Facebook) and Social Media (Facebook Lite - designed and launched Facebook for emerging markets to allow customers with a limited data access and phone storage to enjoy social network benefits). 

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Beyond design, I am passionate about fostering strong design cultures. I build and nurture design teams, and I love mentoring and storytelling, making workshops and design activities truly engaging. 

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These days most of my work is consulting. I am offering services to help companies and teams - strategize, plan, design, execute, launch, measure and iterate successful digital products and services as well as build and scale the teams themselves.